In just two decades, the monarch butterfly population has plummeted by a heartbreaking 90 percent, primarily due to the loss of critical milkweed habitat. In this video, you’ll meet the Duncansons – a Minnesota farming family that has turned milkweed from a liability into an opportunity. “This is an opportunity, but it’s also a responsibility—to leave the land, the animals we produce, in better shape than how we found them,” explains Kristin Weeks Duncanson. Watch to learn why farmers and ranchers like the Duncansons are the monarch butterfly’s best hope for a thriving future. (Filmed by John Rae; edited by Leslie Von Pless)

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